Dear Buffy,
I had a chance to play a little professional hockey after college, but now I'm ready to join the ranks of the sports team business. I would enjoy a job in public relations and marketing. I have had some sales experience working at a sporting goods store. How do I best get in?
Sincerely,Aspiring Hockey Executive
Dear Aspiring Hockey Executive,
To be a media relations or public relations executive for a team you'll have needed to have 4 years of working at your college's SID office to get into the major leagues, so I think your best bet is going to be in ticket sales. This is not to say you will forever be in sales, but the fact that you have a college degree, played competitive sports in college, and have had some exposure to sales makes you a good candidate for an entry level ticket sales job. The preference for employers would be those teams near your hometown or college. And since you like hockey, try the AHL, ECHL and the NHL. Use the "Search Jobs" box on the right of www.teamworkonline.com and put in "Tickets". Jobs titled Ticket Sales Representative or Account Executive would be the right fit.
- Buffy
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Buffy Filippell has recruited over 350 executives in the sports industry. She has appeared as a featured speaker at Harvard Business School. Ask her any questions about employment issues by pressing Ask Buffy. No names, nor email addresses will be made public.
