Dear Buffy,
I am currently pursuing my bachelor's degree in Sports Marketing at a small college in the Northeast. It seems like every day I hear, or read, about how competitive it is becoming to actually get a job in professional sports. My fear is that studying at a small NCAA Division III school will not offer me the opportunities that students studying at major colleges such as Arizona State, Florida State, etc. might have. Do you know of any ways that I can enhance my education, and begin building my network now, so when it comes time for me to begin my job search, I can vault ahead of other students?
Thank you for your insight!
Little Guy Wanting to Make It Big
Dear "Little Guy,"
I suggest reading USA Today and Sports Illustrated, along with Sports Business Daily or Sports Business Journal as well as Team Marketing Reportto get some good information on the sports industry. To have face-to-face dialog with most sports team executives, the National Sports Forum is a terrific conference to meet the movers and shakers at the team level. They have a conference this coming January 20 -23rd in Pittsburgh. And they have a new scholarship program for sports marketing students. It's a great way for young people to network with the legends in the industry. Go to the Sports Forum to register.
- Buffy
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Buffy Filippell has recruited over 350 executives in the sports industry. She has appeared as a featured speaker at Harvard Business School. Ask her any questions about employment issues by pressing Ask Buffy. No names, nor email addresses will be made public.
