Specialist, Revenue & Insights

LEARFIELD - Entry Level

Plano · TX

Administration/General Management: General Management/Profit & Loss

week ago

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The Revenue and Insights Specialist will support teams across LEARFIELD by providing research, data, and insights for various strategic purposes, including client sales presentations, corporate research projects, and various fan engagement initiatives. As part of the role, the Specialist will work closely with their Manager and regional points of contact to identify areas of opportunity to assist on projects and requests.

Job Duties:

Provide insights & analytics for use in client pitches, ultimately increasing multimedia property revenue and supporting sales team endeavors
Complete research requests using 1st party and syndicated research resources to source and analyze data.
- Exercise discretion in resource and data point selection for use in projects
- Utilize Excel/Tableau to analyze data and create charts as graphical representations of the data
- Prepare customized reports, infographics and presentations for sales teams based on client objectives and review research slides with sales team prior to presentation
Transform survey data into meaningful research insights for various stakeholders, including sales teams, internal departments, and Athletic Departments
Stay abreast of sports sponsorship industry trends, analyzing market data to identify emerging trends and opportunities to drive future revenue initiatives
Utilize third-party prospecting resources to complement sales efforts, providing valuable insights to the sales field
Lead training efforts associated with prospecting and research capabilities to enhance team proficiency
Maintain regular communication with business leaders to assess the effectiveness of sales practices and identify areas for improvement
Address day-to-day inquiries from sales and management teams regarding data and research needs, providing timely and accurate support

Skills & Qualifications:

Bachelor’s degree in sports or business-related field or minimum of 2 years’ experience in a research/insights and/or data analysis role
High competency level on computer and software skills compatible with job responsibilities, including demonstrated proficiency in Microsoft PowerPoint and Excel
Knowledge of Microsoft CRM, Tableau, YouGov, and Nielsen is a plus
Proficient in utilizing research and insights resources, with a deep understanding of sports sponsorship inventory and activation strategies.
Ability to effectively communicate complex data and insights through compelling narratives and visualizations, coupled with verbal presentation skills
Analytical mindset and strong critical thinking capabilities
Collaborative mindset with a strong focus on customer service and teamwork
Exceptional time management and organizational abilities to manage multiple projects and deadlines effectively
Detail-oriented approach with a commitment to maintaining accuracy and quality in all deliverables
Professional conduct within and outside office while conducting agency business

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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