Ilitch Sports + Entertainment

Ilitch Sports + Entertainment

Manager, Ticketing Strategy & Analytics

Ilitch Sports + Entertainment - Manager
Detroit · MI
Marketing: Business Development
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Amaze, Inspire, Unite

Job Summary:

The Manager of Ticketing Strategy & Analytics is responsible for leading the data strategy, analytics, and business intelligence functions for the Detroit Red Wings (NHL). The Manager will play a key role in driving revenue through pricing and yield management, inventory management, and other key strategies. This position will include leadership responsibilities.

Key Responsibilities:

  • Manage pricing, inventory, and reporting for all ticket products – including season tickets, partial plans, single-game tickets, group sales, and premium areas.

  • Drive annual budget and monthly forecast process, across all product types.

  • Build and maintain reports and dashboards to measure, monitor, and analyze key results.

  • Develop trended/benchmarked performance metrics that contribute to the profitable growth of the business.

  • Partner with Business Analytics team members to optimize predictive models, such as live revenue forecasting, market demand, client retention and ticket usage.

  • Analyze primary and secondary market sales transactions for use with ticket pricing and inventory management decisions.

  • Support ticket sales lead strategy, including execution of campaigns, data collection, segmentation, lead scoring and lead distribution in collaboration with the CRM department.

  • Help drive data-informed decision making across the organization by understanding the business objectives of the Red Wings ticketing businesses.

  • Partner with key stakeholders (including sales & service, marketing, finance, and engineering) to meet analytical needs and continuously improve our capabilities.

  • Lead, coach, and evaluate performance of direct reports.

Required Knowledge, Skills, and Abilities:

  • Bachelor's Degree required.

  • 4+ years of experience in sports and entertainment industry in a role focused on data, analytics and/or business strategy; must have ticketing data/system knowledge.

  • Direct managerial experience with proven success mentoring, guiding, developing, and growing a team.

  • Experience with modern data warehousing, data analysis, and BI tools required.

  • Data-driven thinker with excellent quantitative skills.

  • Clear and persuasive communicator of data-driven analyses and data methodologies to all audiences, regardless of level of data comprehension.

  • Ability to think creatively and leverage data to drive operational excellence.

  • Strong work ethic and positive, team-oriented attitude.

  • Ability to quickly establish credibility and rapport with key stakeholders.

  • Excellent interpersonal skills to facilitate meetings articulating complex concepts.

Preferred Knowledge, Skills, and Abilities:

  • Bachelor’s degree in business or quantitative discipline.

All items listed above are illustrative and not comprehensive.  They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.


Olympia Entertainment  is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                                   


The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

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