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My Sports Business Problem and How I Solved It

We started a section called "My sports business problem and how I solved it". We want to educate our readers and showcase the talented executives in sports. In lieu of a highlight reel, this should be a written account of your best business work. Please let us showcase your talents while we educate others. Submit your favorite sports business issue and how you solved it and we'll put it up online. Send to buffy@teamworkonline.com, and give us rights to publish it online with your email address.

Executive

Story

Justin Gartland

How economic factors lead one sports product company to rethink potential niche product offerings targeted to a new, cost-conscious consumer group

Jim Millman

How to freshen up a promotion and bring it to life

Michael Chernoff

How to improve the long-term thinking of the company

Jina Song

How do you keep the event running despite an unexpected snowstorm

Ken Dunn

How Image and Schedule Change Translates into Economic Gains

Bill Chapin

How to create the best MLS soccer website for Sounders FC.com

David Berryman

How does a minor league hockey team sell out a building on New Year's Eve

Michael Croghan

How to extract more money out of Fry's Electronic vendors to support their Arena Football team and increase ticket sales

Tom Cordova

How to breakthrough into new sponsorship categories, in this case consumer package goods

Jeff Eisenberg

Small-Market Success: How the Milwaukee Brewers Sold 43% More Season Tickets

Mark Panko

How to renew a disgruntled season ticket holder to the point he bought the team

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ask Buffy

Buffy Filippell has recruited over 350 executives in the sports industry. She has appeared as a featured speaker at Harvard Business School. Ask her any questions about employment issues by pressing Ask Buffy. No names, nor email addresses will be made public.