At the United Center, we believe that people’s stories are enhanced by sports, entertainment, and community. Our purpose is to enhance everyone’s stories through iconic experiences while at the United Center. In the role as Social Media Manager – Concerts & Special Events you will help our team bring the next round of stories to life on the United Center campus.
The United Center is the third busiest arena in the world and Chicago's premier venue for sports, concerts, and entertainment, featuring diverse events and culinary experiences. We are seeking a strategic and innovative Social Media Manager to lead and elevate our social media presence for both our concerts and special events (@UnitedCenter) and our food and beverage offerings (@UnitedCenterEats).
As the Social Media Manager, you will be responsible for developing and executing comprehensive social media strategies to drive engagement, brand awareness, and promotion of our concerts, special events, and food and beverage experiences. This role requires a strategic thinker with a proven track record in content management, audience engagement, and performance optimization.
RESPONSIBILITIES: (Include but not limited to)
- Develop and implement social media strategies for @UnitedCenter and @UnitedCenterEats, aligning with organizational goals to enhance brand presence, drive engagement, and promote events and food and beverage offerings.
- Design and oversee campaign plans and innovate current programs to engage target audiences effectively, ensuring high-quality content that reflects event excitement and diversity.
- Lead and manage content creation by overseeing the content calendar, collaborating with content creators and internal teams, and producing video-driven storytelling content to enhance visitor experience.
- Monitor, analyze, and report on social media metrics, providing strategic recommendations based on data to refine strategies, improve performance, and implement post-event analytics recaps.
- Engage with the community by fostering positive relationships, managing interactions, creating interactive content, and maintaining a consistent brand voice to boost audience participation and loyalty.
- Curate and produce video-driven storytelling content to enhance visitor experience and understanding.
- Create and implement interactive content, including polls, contests, and live updates, to enhance audience participation and loyalty.
- Stay current with industry trends and best practices, applying emerging trends and technologies to enhance content creation and engagement strategies while conducting competitor analysis for growth opportunities.
- Collaborate with internal teams (events and food & beverage) to ensure effective promotion, build and manage influencer partnerships for custom content, and ideate potential collaborator initiatives.
- Strengthen relationships with event promoters and collaborators to maximize cross-promotional opportunities and proactively engage with different departments to drive innovation and creativity.
REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or a related field
- 4+ years of experience in social media management or digital marketing, with a demonstrated track record in leading social media strategies for Instagram and TikTok specifically.
- Advanced proficiency in social media platforms (specifically Instagram and TikTok), analytics tools, and content creation software (e.g., Adobe Creative Suite, CapCut, etc.).
- Strong strategic thinking and analytical skills with the ability to leverage data for decision-making.
- Excellent leadership, communication, and interpersonal skills.
- Proven ability to develop and manage high-impact social media campaigns.
- Exceptional creative skills with a strong ability to produce compelling and original content for diverse audiences.
- Willingness to work evenings and weekends as needed for event coverage and promotions.
BENEFITS:
- Competitive Salary
- Benefit package including Medical, Dental, Vision, Life Insurance, etc.
- Traditional and Roth 401K options (with company match)
- Generous PTO
- Fantastic Fringe Benefits
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
