Overview

The Director of Marketing is responsible for developing, implementing, and monitoring marketing plans and budgets, promoter relationships, brand development and positioning, external and internal communication plans, promoting sales initiatives, as well as designing and implementing creative collateral to promote the Tyson Events Center, Orpheum Theatre, and Sioux City Convention Center.

The individual will manage, supervise and coordinate all the activities of the Marketing and Group Sales Department to reach budget goals and generate revenue.  The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions, and ensure successful sales and group sales campaigns for events.  This role is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process.  The Director of Marketing is responsible for public relations, promotions and publicity for the facility and the events including concerts, sporting events, conventions, and tradeshows within the facility, while developing creative marketing campaigns that promote public/community awareness.

The Director of Marketing will act as a leader and mentor for marketing and group sales staff.  The Director of Marketing will also take a very active role in the communication, relationship with, and support efforts for tenants and partners of the venue including the Sioux City Musketeers, Sioux City bandits, Sioux City Symphony Orchestra, and NAIA National Championships.

This role will pay a yearly salary of $60,000 to $65,000 an is bonus eligible.

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until Dec 1, 2024

Responsibilities

• Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics, including expansion of digital channels through customer engagement.
• Manager promoter relationship and work effectively with show partners to execute marketing plans for events, adding in local knowledge and expertise.
• Oversee all graphic design projects, completing the creation and resizing of show graphics to create the appropriate venue ad program.
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third-party partnerships, new media avenues, etc.
• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget.
• Direct any marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
• Negotiate contracts with media and promotion partners.
• Create, plan, and implement repeatable revenue generating concepts and processes.
• Serve as press contact, write and distribute all press releases
• Create collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, and various brochures from concept to completion, including sales collateral for the Sioux City Convention Center.
• Manage and coordinate all marketing, advertising, and promotional activities including development of marketing plans.
• Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Assist the Director of Partnerships & Premium Seating in execution of assets and contracts as it relates to marketing.
• Oversee digital external communication including the Cyber Club, venue websites, and all venue social channels, ensuring the content meets the brand standard of the venues and serves to further the goals of the organization.
• Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management.
• Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making, including forecasting ticket sales, sales goals, and booking data.
• Drive the completion of key deliverables with strong attention to time, quality, impact, and style.
• Work collaboratively as part of a team, understanding that your role directly intersects with other departments and deliverables may impact other employees.
• Other duties as assigned.

Qualifications

• Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field.
• 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Knowledge of marketing and advertising/sponsorship program development.
• Knowledge of Public Relations.
• Knowledge of Website maintenance.
• Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software.
• Proficiency with publishing software such as Adobe Photoshop.
• Proficiency with media buying and promotions.
• Ability to work nights and weekends as required.
• Ability to work with wide array of client groups, vendors, and business partners.
• Analytical skills to forecast and identify trends and challenges using data.
• Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
• Excellent verbal and written communication skills.
• Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the public.
• Flexible skill set that can be applied across a variety of relationships/situations.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.