About the Bismarck Larks
The Bismarck Larks joined the Northwoods League (NWL) in 2017. The NWL is the largest organized baseball league in the world, with 26 teams, drawing more fans than any league of its kind. The NWL provides top college players from North America and beyond a summer collegiate baseball experience. Over 340 Northwoods League players have advanced to Major League Baseball in the NWL’s 31-year history.
To learn more about the Bismarck Larks, visit www.larksbaseball.com
The Position
The Social Media Manager and Digital Content Creator is responsible for developing and implementing social media strategies that align with the Bismarck Lark’s overall goals and objectives. This role requires an understanding of various social media platforms, trends, best practices, and experience utilizing Adobe Creative Suite. This position will oversee all social media content, engagement, and campaigns across multiple platforms to increase brand awareness, drive fan engagement, and support various revenue streams.
The ideal candidate will have a proven track record of developing successful social media campaigns using photos, graphics, videos, and written content.
Roles and Responsibilities
- Manage content for all Bismarck Larks social media platforms, including Instagram, TikTok, Facebook, X (Twitter), LinkedIn and YouTube
- Strategize, create, and maintain engaging content through the use of photos, graphics, video, and written posts tailored to each social media platform
- Contribute to strategies to grow social media audiences by continually building and maximizing brand awareness
- Assist with the development of content for all marketing and advertising campaigns by working closely with internal departments including but not limited to: tickets, sponsorship, merchandise, events and operations
- Ensure a consistent voice and brand identity across all social media channels
- Ability to shoot and produce short iPhone video content for digital, social, and editorial distribution
- Develop and maintain social media calendar for all platforms
- Develop and maintain relationships with influencers and other relevant parties to expand the team's reach and engagement
- Ensure the team has an effective response strategy, responding to fan inquiries, comments and messages in a timely and professional manner
- Write and produce team coverage stories and features for use on digital and social media platforms
- Stay current with industry (sports/social media) trends, best practices and emerging technologies to keep the Bismarck Larks at the forefront of social media growth, impact, engagement and innovation.
- Leverage analytics tools to increase social media effectiveness, track overall performance and compile weekly and monthly reporting
- Organize and archives videos and photos throughout the season
- Assist with the oversight of seasonal media interns
- Represent the team at various networking events and participate in other outside, community events, as defined by the team
General Team Responsibilities
- Game and Team Event Availability: Expected to be available for all Bismarck Larks home games and team events; this includes weekends and holidays.
- Funatix Event Availability: Expected to be available for all Funatix Events, including but not limited to the Mandan Rodeo Days, Bismarck Marathon, company picnics, festivals, etc. A full event list will be provided. This includes weekends and holidays.
- Game Day and Event Hours: Expected to be available from mid to late morning through the end of the game and event. The schedule will be decided by the direct supervisor on a homestand and event basis.
- Non-Game Day/Event Hours: Expected to attend office hours of 8 AM-5 PM each weekday during season and out-of-season.
Other General Team Responsibilities May Include:
- Cleaning and organizing the press box and other ballpark areas.
- Assist with ballpark set-up and tear-down before-the-season, after-the-season and during each homestand
- Assist with event set-up and tear-down at team events
- Help maintain ballpark cleanliness
- All other duties as assigned
Knowledge, Skills, and Abilities
- Strong understanding of social media platforms
- Proficient in Adobe Creative Suite (Premiere, InDesign, Illustrator and Photoshop)
- Proactive planner with a sense of urgency, creativity, style, and attention to detail
- Confident decision-maker to execute campaigns
- Passionate creator who can develop content with little guideline or instruction
- Ability to produce and edit multiple projects simultaneously and independently and produce high-quality output within specific time constraints and in a fast-paced environment
- Strong understanding of social media, trends, and creative writing
- Strong marketing and content strategy development
- Strong written and verbal communication skills
- Strong organizational and time management skills
- Ability to meet deadlines, prioritize and think strategically
- The ability to work extended hours upwards of 14 hours and lift 30-50 lbs
- Enthusiastic team player with strong leadership skills
- Must be a self-starter with a desire to work hard and have a positive “can‐do” attitude
- Uphold our core values: Best, Uplift, Nerve, Teamwork. These core values set the tone in everything we do, help us succeed on and off the field, make a difference in the community and provide the best experience in sports. It is important that the person in the position commits themselves to these core values.
- Uphold our service vision: Happy People Making People Happy. We want people who love what they do, who find joy in making others laugh or smile, who want to use fun and happiness to make a difference in the lives of coworkers, clients and fans.
Reports To: Director of Marketing, President
Benefits & Compensation
- Annual salary
- Commission structure
- Health benefits
- Matching 401k program
- Team Gym Membership
- Unlimited PTO Requests*
*Vacation days are awarded at the discretion of the General Manager with no maximum number of days allowed per calendar year. All vacation requests are to be received at least two weeks prior to needed time off. Vacation time is discouraged from April 1- September 1 due to in-season responsibilities. In the case of illness please provide notice to the General Manager as early as able.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
