Job Title: Manager, Marketing and Social Media
Job Duties: Marketing and Social Media Management
Reports to: Senior Director, Marketing and Fan Experience
Contract type: Permanent, full-time
Hours: Monday-Friday as required, holidays and weekends as needed
Location: Wappingers Falls, NY
About the Hudson Valley Renegades:
The Hudson Valley Renegades, the High-A affiliate of the New York Yankees, exemplify a successful Minor League Baseball program. Known for developing future Major League stars like Evan Longoria, Josh Hamilton, and Scott Podsednik, the Renegades also excel in charitable initiatives. They have earned three New York-Penn League championships while enjoying strong fan support at Heritage Financial Park. Off the field, they champion community service through programs like the Community Star Award and MLB’s HOPE Week. Experience the excitement of Renegades baseball, where talent meets community spirit.
Position Overview:
The Manager, Marketing & Social Media will report directly to the Senior Director, Marketing & Fan Experience and will be responsible for developing & executing comprehensive marketing & social media campaigns for the Renegades. This individual will work collaboratively with all departments to build the Renegades brand, image & personality through traditional & unique marketing avenues, as well as through the Renegades growing social media platforms. A successful candidate will bring fresh ideas, unique perspective, and the ability to think creatively & have FUN!
Essential Duties & Responsibilities:
- Leading in the creation of a unique, creative & engaging annual marketing theme
- Developing & executing an annual marketing plan, including radio, print, outdoor, digital, social media & TV
- Ensuring brand identity & messaging is consistent across all communications
- Managing key marketing projects to keep them on time, on budget, and on target
- Planning & executing integrated marketing campaigns supporting ticket sales, merchandise sales, database growth, upcoming games, special events, and more
- Build & maintain relationships with media and other strategic partners to maximize in-market reach
- Monitor & assess marketing analytics as it relates to revenue generation to identify strategic changes & areas of improvement
- Building a personality, tone, voice for each social media platform
- Oversee day-to-day content publishing for all Renegades social accounts
- Assist in the development and execution of the social media strategy, channel guidelines, goals & audience across all platforms
- Develop & manage weekly social publishing calendars
- Monitor & assess social media analytics & reporting to identify areas of improvement across platforms
- Lead storytelling initiatives & capture real-time opportunities/trends
- Support all areas of the business (marketing, sales, merchandise, etc.) through social content creation
- Other duties as assigned
Minimum Qualifications:
- Bachelor’s degree
- Minimum of two (2) years of marketing & social media experience
- Experience in sports or entertainment strongly preferred (minor league baseball experience a plus)
- Excellent communications skills
- Experience with copy for marketing assets & external brand communications
- Proactive planner with a sense of urgency, creativity, style, and attention to detail
- Well-developed interpersonal skills & the ability to relate to a wide variety of audiences
- Proven understanding & experience of social media platforms including Facebook, Twitter, Instagram, TikTok, YouTube, etc.
- Experience with Adobe Creative Suite (Photoshop, Illustrator & Premiere) a plus
- Strong visual design eye, with regard to graphics, photography and produced video content
- Knowledge with social listening & analytics tools preferred
- Self-motivator & ability to work independently in a fast-paced environment
- Ability to work events, weekends & holidays, including weeks of 40+ hours
The Renegades are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
