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BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.
.The Senior Coordinator, China Business Strategy plays a relevant leading role at BSE Global China Business Strategy department, orchestrating the development and execution of business plans targeting the burgeoning Chinese market for all revenue-driven opportunities. It plays a role in crafting and implementing marketing and partnership initiatives that align with BSE Global brand vision and business objectives towards China market and local Chinese community. This role will own the development of complete business strategies for the Chinese market, ensuring their integration with the organization’s broader objectives through the development and establishment of all kinds of revenue-driven business including partnerships with Chinese brands, various ticketing programs in local Chinese community, premium tickets & events, VIP relationship management, and more.
Job Description:
- Complete day-to-day marketing and partnership strategies and projects towards the Chinese market and local Chinese community.
- Develop new business leads on all kinds of China-market-faced revenue-driven opportunities including partnerships development, partnership marketing, ticket/premium sales, etc.
- Play a role to initiate, craft and implement high-valued partnership marketing & activation plans for current Chinese partners by working collectively with various internal departments.
- Analyze market trends and consumer behavior to better find opportunities in the Chinese market.
- Highlight and promote the business value of BSE Global all properties in Chinese market with innovative fan experience and brand activations to captivate the target audience and collaborators.
- Working with Partnership Solution team and lead the process to develop storytelling efforts and enable powerful, data-led narratives to live across all Chinese client partnership development process (one-sheets, decks, case studies, recaps, etc.)
- Handle and grow the current Chinese partners’ relationship to ensure ongoing collaboration, alignment and upsell opportunities.
- Collaborate with Ticket Sales department to develop and implement ticket and premium sales strategies tailored for the local Chinese market.
- Develop and polish China Business Strategy department in-arena & off-site hospitality strategy & process to engage more prospects and VIPs.
Qualifications:
- Bilingual in English and Chinese is required.
- 2-4 years of professional experience working in marketing, corporate partnership sales & activations, event planning & executions, and VIP relation/hospitality.
- Significant knowledge of China & US sports and entertainment industry trends and ability to serve as a subject area authority.
- Experience working in handling and growing long-term and trust-based client relations with Chinese enterprises is a strong plus.
- Passionate about developing new business relation, engaging with new business leads and crafting innovative projects.
- Have a strong growth mindset and always striving for going above and beyond in all kinds of projects and tasks.
- Proficient in process and project management– ability to plan, coordinate, prioritize, build structure and implement a strategic vision on deadline and with attention to detail.
- Highly collaborative, adaptable teammate with capacity to excel in a fast-paced environment.
- Excellent in written and verbal communication and presentation in bilingual (English and Chinese)
- Willing to work with flexible hours including night and weekends as business needed.
- Bachelor's degree is required.
- People manager experience is a strong plus.
Travel requirements:
Infrequent Traveler (10 -20% travel): The incumbent may be required to travel within the New York City area. Trips may require air travel and/or overnight stay away from home for one or more nights.
Salary range:
$65,000 - $75,000
Work environment:
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.