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What to Expect
The Assistant Athletics Director, Ticket Sales & Service will lead in the overall needs of ticket sales efforts for Army West Point Athletic Association Inc. (“AWPAA”). This includes an emphasis on providing ongoing leadership and sales training to the respective staff this position oversees. This position will execute cross-functional work through consistent interaction with other revenue generating external units, building relationships with internal and external stakeholders, and by continuing to innovate in the ever-changing collegiate athletics landscape.
What You'll Do
20% Team Leadership
- Manage and lead the ticket sales team, providing training, support, and motivation to achieve sales targets and exceptional customer service processes.
- Handle performance evaluations, issue resolution, and overall team development.
- Responsible for setting staff schedules, approving time entries, and time off requests.
50% Sales & Customer Experience Operations
- Oversee all inbound, retention and new business outbound ticket sales efforts related to season tickets, group tickets, single game tickets, premium tailgates, and experience sales.
- Create and implement comprehensive marketing strategies in collaboration with the digital marketing unit focused on ticket sales.
- Establish and monitor unit and individual sales goals for each season and category of ticket.
- Assist with event pricing, planning and sales calendars with all revenue generating units (Ticketing, Digital Marketing, Army A Club).
- Oversee in-venue operational needs related to ticketing functionality for all ticketed sports.
20% Customer Relationship Management Platform
- Serve as the primary manager and operator for the Salesforce CRM platform for the Ticket Sales Unit, Army A Club (Development), and Legends.
- Maintain and utilize CRM system to track ticket sales, analyze ticket data, and develop efficient processes for reporting ticketing KPIs to senior leadership.
5% Partner Relationship Management
- Coordinate with third-party entities such as Paciolan, Legends, and Learfield where necessary.
5% Other Duties as Assigned
What We Can Offer
$60,000 - $65,000
This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.
Who We Are
USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the values of Duty, Honor, Country through an extraordinary NCAA Division I athletic experience.
