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Every year the Los Angeles Rams bring together millions of fans across the country and around the world as we play for the chance to be named the best team in the NFL. But the Rams are about much more than just football. We are about the legacy of fandom that brings together generations of families year after year, we are about the excitement of sport and live events - an experience that cannot be replicated, we are about our community and making a meaningful impact in the world around us and we are about our city of Los Angeles and ensuring we embody and represent the diversity and uniqueness of this city. As an organization we strive to make our city better by connecting people through sport, both on and off the field.
The Manager of Premium Sales Strategy & Development is responsible for creating and executing a strategic plan to help drive new suite leases, suite rentals and premium ticket sales. The individual will work collaboratively with the sales, service, and business intelligence teams to help the Rams secure long-term suite and premium seating commitments from the Southern California B2B and B2C marketplace. This role will report to the Vice President, Ticket & Premium Sales.
Responsibilities:
- Work with leadership to define premium suite and club account sales strategies, identify opportunities, suggest solutions and prioritize initiatives
- Collaborate with the Sales leadership team, sales consultants, business intelligence, and fan marketing teams to gather, score, and prioritize B2B data for outreach campaigns to market our menu of premium products.
- Develop and execute comprehensive sales strategies to drive suite revenue growth and B2B market expansion in line with Rams objectives.
- Build targeted customer lists using ZoomInfo and other tools to generate contacts in sales pipeline. Iterate on lists and categories to find highest conversion business segments.
- Maintain and evolve premium suite and SSL inventory, benefits, sales strategies across all Multi-Year Luxury Suites, Suite Rentals, and All-Inclusive Premium offerings
- Analyze sales data, performance metrics, and market insights to assess progress, identify areas for improvement, and optimize sales effectiveness.
- Collaborate with Partnerships group on lead movement, B2B sales pipeline and general sales strategies
- Lead communication and collaboration efforts with internal and external parties/resources to develop and streamline sales processes that leverage current and emerging opportunities to help drive demand towards long term premium revenue opportunities.
- Serve as a subject matter expert on the premium hospitality industry best practices and emerging industries and trends, seamlessly integrating learnings into the sales process.
- Support ticket sales lead strategy, including execution of campaigns, data collection, segmentation, lead scoring and lead distribution in collaboration with the CRM department.
- Work with SoFi Stadium staff on suite layouts, capital improvements, lead scoring, sales pipeline and upsell campaigns
- Actively build new relationships with agencies, other teams, and sports and entertainment properties as needed to gather best practices or potentially contract market studies.
- Participate in budgeting and forecasting process
- Work with Strategy and Marketing teams around lead outreach campaign ideation, tracking of results, and technology tools that will drive premium sales.
- Other duties and projects as assigned.
Qualifications:
- An experienced and credible sales mind with proven success in target attainment
- Experience building and executing strategic plans from analysis to planning to execution to measurement.
- Ability to analyze large data sets of customer and business information as well as sales performance.
- Strong relationship building and stakeholder management skills, ability to work with senior leaders and lead sessions / discussions
- Proactive, self-starter who can excel in a fast-paced, highly demanding, and fluid environment
- Experience in a top-tier management or sports consulting firm is a plus
- Familiarity with B2B data commercial search engines (e.g., ZoomInfo, Dun & Bradstreet) is a plus
- Enablement, sales ops, or sales excellence experience is a plus
- Degree in Business, Management, Sales or Marketing required.
- 4-7 years of high-level team, venue, or agency experience.
- Strong interpersonal abilities with excellent communication skills.
- Possess an optimistic team attitude and competitive desire to be the best.
- Superior computer skills including Microsoft Office and Salesforce CRM.
Salary: $85,000 - $95,000/year + bonus based on performance and company target goals
The Los Angeles Rams are proud to be an Equal Opportunity Employer.
We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.
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