Reporting to: Vice President, Team Business & Event Operations - San Antonio Brahmas

About the UFL 

The United Football League (UFL) is the premier spring football platform, formed by the merging of the USFL and XFL in 2024. The UFL has eight teams, in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), Memphis (TN), San Antonio (TX), St. Louis (MO), and Washington D.C.

About the Position

The Director, Sponsorship is a self-starter with sponsorship sales experience in sports at the league or team level, and/or corporate sales experience in San Antonio. This individual should possess strong sales acumen and knowledge of sports and entertainment and possess a strong connection with the corporate community in San Antonio. The key focus with this role is to lead Brahmas sponsorship department and develop customized sponsorship with brands that will help achieve the revenue goals and fan engagement objectives of the Brahmas and the UFL. Secondarily, the role will be expected to surface potential national and regional brand leads to uncover potential league and regional sponsorship opportunities. The sponsorship lead will work with the team’s Vice President, Team Business & Event Operations and league partnership leadership to support the strategic approach to driving long-term corporate partnership revenue for the UFL. 

What You Will Do

Delivering Partnership Excellence

• Oversee Strategy and local end-to-end sales process and activation for all sponsorship affiliated with the San Antonio Brahmas.
• Build and manage sponsorship pipeline and identify partners with a vested interest in the San Antonio region and Brahmas target demographics.
• Prepare proposals including compelling visuals and storytelling alongside proposed sponsorship assets. 
• Lead management of team rate card and asset inventory.
• Identify new ways of generating incremental revenue and/or delivering budget relief for the organization through sponsorship. 
• Strategize and collaborate with brands, agencies, and internal stakeholders to create fully integrated partner marketing programs, aligning partner and UFL goals.
• Maintain day-to-day relationships between partners (current and potential), internal departments, and outside agencies.
• Attend local meetings and events relevant to partner interests and pipeline development.
• Accountability and influence in renewals and revenue growth.
• Ensure local sponsorship revenue goals are met on an annual basis.

Succeeding on Game Day

• Work with game production, marketing, and venue staff to deliver all partner assets and activations on game days.
• Ensure all relevant partner script copy, visual assets, and production notes are delivered across the organization by stated deadlines.
• Liaise with Brahmas Ticket Sales Director and concessions partner to seamlessly deliver all partner hospitality.
• Effectively utilize game days as opportunities to host key partner stakeholders and potential new partners.

What you will bring

• 3-5 years working within the sports industry or with sports brands, entertainment and/or corporate sales in San Antonio.
• A strong understanding of the local team market, including key business contacts and influencers to best leverage local partnerships.
• Strong brand marketer with understanding of partner categories, business, and the sports/entertainment industry.
• Have a client service mentality to support the development of long-term partner relationships.
• Capacity for creative and innovative thinking.
• Excellent sales, presentation, and communication skills.
• Leader and self-starter with the ability to multitask. 
• Team player with strong cross-functional skills.
• Experience working in a fast-paced environment.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Additional Details 

• Work location: The location of this role must be in the San Antonio area.
• The role is hybrid. The individual may work in a remote office and/or an office environment and will be expected to attend all team games and events.
• Prolonged periods of sitting at a desk and working on a computer.
• Ability and willingness to work proactively at events sponsored by the UFL, partner organizations and other grassroot opportunities to promote the UFL team in the selected market and develop new business and fan relationships.
• Local travel to games, events, and meetings with access to a vehicle or transportation to take necessary supplies for activations.
• Minimal Travel (<10% travel): May be required to travel out of market.  
• Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
• Must be able to lift 25 pounds at times.

Equal Employment Opportunity Statement

The UFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits and terminations.