Reporting to: EVP, Commercial
About the UFL
The United Football League (UFL) is the premier spring football platform, formed by the merging of the XFL and USFL in 2024 under the combined ownership of RedBird Capital Partners, FOX, Dany Garcia and Dwayne Johnson. The UFL has eight teams in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), San Antonio (TX), Memphis (TN), St. Louis (MO), and Washington D.C.
About the Role
The VP, Partner Strategy and Solutions will play a key role in helping the UFL achieve its ambition of becoming one of the most innovative sports leagues in the US for commercial partners. This individual will harness the massive opportunity to create valuable and unique platforms for our brand partners by working across league functions, as well as with our broadcast partners. The focus for this position is on National Partnerships however, due to the UFL’s unique ownership structure, where the league and teams are all one entity, there is an opportunity to look at partnerships differently than more established leagues. The UFL is looking for someone who wants to make a mark on the industry by redefining sports partnerships, creating lasting platforms for partners and creating industry buzz around the great work.
Specific Duties
Oversee the creative development, sales positioning and introduction of new sponsor assets and platforms for all UFL commercial partners
Embody a spirit of creativity and share in the vision that emphasizes the unique potential and differentiation that the UFL offers in the marketplace
Quickly develop a detailed knowledge of all assets across the UFL, the UFL’s 8 teams, broadcast partners, UFL Marketing, UFL Creative & Content, Football Operations and more - so you can begin to develop areas of opportunity for existing and new brand partners
Work with Business Development team and other internal stakeholders to balance key priorities and areas of focus
Travel to take part in high-priority client presentations where ideation is critical to relationship
Consistently meet with Creative & Content, as well as Marketing leads to ensure total alignment on league messaging and content pipeline monetization opportunities
Maintain highest level of communication with internal teams pertaining to new concepts being presented and
Utilize ideation, exceptional writing and presentation design skills to articulate concepts for proposals and client presentations
Work with Revenue Strategy lead to find and develop new areas for creativity and monetization
Partner with commercial leadership on annual business planning and growth analysis
Maintain awareness of trends and innovations in sports and entertainment industry
What you will bring
10+ years professional experience in brand solutions, marketing, marketing strategy or related consulting role
4+ years leadership and team management experience
Significant hands-on experience with all encompassing brand partnerships, including content storytelling, platform creation, experiential and co-promotional elements
Demonstrated successes designing successful campaigns for a wide variety of brands across a range of media
Experience developing and presenting creative proposals and communication plans utilizing strong presentations skills and stakeholder management abilities
Ability to build consensus and relationships with clients, as well as across the organization
Demonstrated ability to function well in a fast-paced, entrepreneurial business
Highly motivated, proactive, with a positive, solutions-based approach
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Additional Details
Please note, the location of this role is flexible.
Primarily works in a remote office and/or an office environment but will include attending games and events in UFL team markets.
Prolonged periods of sitting at a desk and working on a computer.
Regular travel to UFL team markets will be required during the season, North America.
Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
Must be able to lift 15 pounds at times.
Salary:
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience location is $155,000 - $170,000. This role is also eligible for various benefits, including medical/dental/vision/life insurance, a 401 (k) plan, paid time off and other benefits.
Equal Employment Opportunity Statement
The UFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits and terminations.
