Oversee the day-to-day operations, marketing, and strategic development of select, top-level PGA partners (Worldwide Ryder Cup Partners, PGA Championship Official Partners and/or event title partners) to maximize return on investment and objectives, while driving maximum benefit and services to the Association and its constituents.
RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
Manage day-to-day and activation of the Association’s corporate partnerships, and successfully work towards the internal alignment required for execution.
Drive partner activation efforts that meet the PGA’s mission of serving the Member and growing the game.
Work closely with Senior Director, Partnerships, to develop long-term strategies related to each partner.
Interface regularly with clients and their respective agencies to foster partnership development, enhance activation and deliver on commitments to help ensure renewal.
Ensure partners’ return on investment and objectives through the collaborative development and coordinated execution of annual customized marketing plans that contain unique promotional activation and public relations campaigns to promote the partners’ products and services to the designated target audience(s), e.g. membership, member facilities, employers, golf consumers, spectators, etc..
Interface with the marketing and sales staff of PGA’s broadcast, digital and print partners to customize media elements that will meet the objectives of each partnership.
Manage select partner activations at PGA championships and develop innovative ways to enhance the partners’ experience and activations at each championship while ensuring all contractual obligations are met.
Review and approve proposed marketing materials submitted by partners to ensure they are effective in keeping with trademark, brand and designation guidelines, as well as the Association’s integrity, and help drive PGA brand recognition.
Work closely with the Senior Director, Partnerships, to manage partner renewal efforts by developing tailored proposals outlining PGA opportunities and benefit packages for both parties.
Monitor comments from the Association’s constituents about member benefit programs and provide timely and appropriate feedback to the partners while ensuring each inquiry is brought to full resolution.
Assist in the development of departmental monthly status reports, departmental budget assumptions, business plans and any other reports as requested.
Create and present partners with recap summaries to illustrate return on investment and engagement and to support future planning.
Accountable for retention as well as upsell opportunities for existing partnerships including contract amendments and extensions.
INCLUSION:
Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.
SHARED VALUES:
Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities impacting you and your team. Keep Leadership aware of the pulse of the workforce; recognizing, discussing, and addressing any cultural concerns.
SUPERVISION:
This is a supervisory position responsible for the performance management and hiring of employees within the department.
FINANCIAL RESPONSIBILITY:
Assists in the development of the partnership development budget and manages partnership activations within assigned budgets (annually).
EDUCATION AND EXPERIENCE:
Bachelor’s degree (B.A.) in Business Administration, Marketing, Sales, Sports Management, or related major, or an equivalent combination of education, training, and experience.
Five years related experience in account management, marketing, sales, and/or promotions.
Two years of management experience.
SKILLS, KNOWLEDGE AND ABILITIES:
Must have knowledge of project management, planning, organizing, and directing skills including defining the direction of programs, program content and securing resources to support programs are essential. Ability to manage multiple priorities, in a multi-functional work environment. The ability to create and understand basic P & L statements. Demonstrated ability in team building and business/relationships development, including strategic partner relationships. Knowledge of Google Workspace and MS Office Suite.
Ability to travel up to 25% is required both domestically and internationally.
This position is not eligible for immigration sponsorship.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.
