Who We Are:
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.The Vice President of Media Sales will drive significant revenue across PBR’s media platforms, highlighted by PBR on CBS, PBR on Merit Street, and PBR on TUDN. This individual will be expected to have an immediate impact on PBR’s media business by bringing a robust, existing network of brand and agency relationships to the role, will continually work to expand PBR’s advertiser network, and serve as PBR’s internal sales expert on all things media.
Collaborating with the Chief Revenue Officer and Senior Vice President of Corporate Partnerships & Media Sales, the Vice President of Media Sales will enhance and accelerate PBR’s successful media sales partnership with CBS Sports and establish, manage, and grow PBR’s new media sales strategy and partnership with both Merit Street Media and TUDN.
This individual will have the opportunity to lead sales and execution against the below properties – of which all of the content PBR produces from start to finish:
The Vice President of Media Sales will be expected to build strong relationships – internally and externally – and work across PBR’s various business units, media partners, agencies, brands, etc. to marry PBR goals and objectives with those of our partners and advertisers to deliver creative marketing programs that deliver results.
The ideal candidate will have a clear, demonstrated history of success generating revenue through creative, thoughtful, and impactful media programs, establishing and growing client relationships, and embodies the spirit of teamwork.
The Vice President of Media Sales position reports to the Senior Vice President of Corporate Partnerships & Media Sales and will work closely with the Chief Revenue Officer, PBR Sales Team, PBR Partnership Marketing Team, and PBR’s media partners – CBS Sports, Merit Street Media, and TUDN.