POSITION SUMMARY:
The Senior Director of Partnerships guides the Partnership Sales Team in the acquisition, activation, management, and sustainability of CFC corporate partnerships. These long-term relationships with the local business community, as well as national companies, are essential to the club’s financial success and brand development. Your role requires extensive community/business outreach as well as internal team building and motivation.
ESSENTIAL FUNCTIONS, DUTIES, AND RESPONSIBILITIES:
- Sales Strategy and Planning: Develop and Implement a corporate partnership sales strategy to meet CFC business objectives and revenue targets. Utilize market research to identify potential corporate partners, industries of interest, and emerging sponsorship trends.
- Partnership Acquisition: Prospect and engage with potential corporate partners, brands, and businesses to build a pipeline of opportunities. Lead acquisition negotiations securing mutually beneficial agreements and sponsorship packages, customizing each to partner’s objectives and marketing goals.
- Sponsorship Package Development: Collaborate with Marketing and events teams to create compelling and innovative sponsorship packages, ensuring attractive engagement opportunities for partners while aligning with CFC’s brand image and values.
- Budget Management: Coordinate with Finance Department to set and manage budgets related to corporate partnerships and sponsorship initiatives.
- Relationship Management: Nurture and maintain relationships with existing partners to ensure satisfaction and maximize renewals. Communicate regularly with partners to understand evolving needs and meet new objectives.
- Activation and Integration: Work with Marketing team to integrate sponsors into varied touchpoints including match day experiences, digital platforms, social media, and community outreach initiatives. Monitor continually to ensure partners receive agreed-upon benefits.
- Performance Tracking and Reporting: Help develop Key Performance Indicators (KPI) to measure success of partnerships and sales efforts. Provide regular information to senior management on partnership revenue, performance against targets, and opportunities for growth.
- Industry Awareness and Networking: Keep up-to-date on industry trends, best practices, and emerging technologies in sports sponsorship and partnership sales. Represent CFC at industry events, conferences, and networking opportunities as requested.
- Team Leadership: Lead, mentor, and motivate the Partnership Team to achieve individual and collective goals. Develop team members through coaching, training, and performance evaluations.
- Legal and Compliance: Ensure all corporate partnership agreements and contracts are in compliance with relevant laws, regulations, and ethical standards.
- Event Management: Ideate, organize, coordinate, and execute periodic high-quality partnership events to foster strong relationships with current partners and the local business community.
- Perform additional duties and assist with special projects as needed.
QUALIFICATIONS/REQUIREMENTS:
- Bachelor's degree preferred.
- 5-6 years of successful experience in sales/partnerships fields.
- Progressive roles in strategic and team leadership.
- Demonstrated ability to implement a winning partnerships’ strategy.
- Strong organizational and planning skills; able to manage and prioritize multiple duties, time commitments, and projects.
- Proficient at event management and coordination.
- Excellent oral and written communication skills in external outreach and internal interactions.
- Coaching, mentoring, and performance management leadership skills.
- Competitive nature and a contagious, positive attitude.
- Willingness to be present and work at events on nights and weekends.
- Experience with Google Suite.
- Exceptional work ethic, strong desire to succeed, professionalism, and a passion for the sports industry.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
